Customer Relationship Management (CRM)

Current research demonstrates that customer centricity correlates directly with business performance, which is why Customer Relationship Management (CRM) should be at the forefront of any organisation’s strategy. Whilst winning new business is essential if you are to gain market share, retaining your existing customers makes the difference between short-term success and long-term growth.

Infact, building strong customer relationships is one of the most valuable initiatives a business can undertake. Where return on investment is critical in today’s economic climate, research shows that organisations with loyal customers can achieve profits of up to 60% higher than their competitors and are twice as likely to exceed their financial forecasts.

 Reap the rewards

What more can we say? For those organisations committed to address their approach to CRM, the returns are plentiful. Customer satisfaction ratios are one of the most reliable indicators of a company’s future profits, where the cost of retaining a customer is estimated at one fifth of the cost of acquiring a new one.

Companies are increasingly valued on intangible assets such as their brand, staff, service quality and customer retention – all of which are driven in some form by the satisfaction and loyalty of your customers. CRM must sit at the heart of any organisation that wants to maximise profitability and growth potential.

Achieve a true competitve advantage

At Cordero Marketing, our approach to CRM focuses on instilling a customer-centric business culture, which is dedicated to winning and keeping  customers, by creating and delivering value better than that offered by your competitors. We combine a range of specialist skills including customer and competitor research, communications and brand management to achieve the best results possible. The strategy itself can take many dimensions, including one or all of the following:

   Client Satisfaction and Perception Surveys       Account Management Strategy  
   Quality Procedures       Data Categorisation 
   Service Level Agreements    Client Loyalty & Reward Schemes   
   Customer Attraction and Retention Strategy





To discuss how Cordero Marketing can maximise your profitability through outstanding customer relationship management, please contact us now …